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	<title>Comments on: The Influence of Friends in the Social Sphere</title>
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		<title>By: Negative Side Effects of Friends&#8217; Influence &#171; Agustina Prigoshin</title>
		<link>http://agustinaprigoshin.com/the-influence-of-friends-in-the-social-sphere/comment-page-1/#comment-260</link>
		<dc:creator>Negative Side Effects of Friends&#8217; Influence &#171; Agustina Prigoshin</dc:creator>
		<pubDate>Fri, 12 Feb 2010 19:37:24 +0000</pubDate>
		<guid isPermaLink="false">http://agustinaprigoshin.com/?p=626#comment-260</guid>
		<description>[...]    The Influence of Friends in the Social Sphere [...]</description>
		<content:encoded><![CDATA[<p>[...]    The Influence of Friends in the Social Sphere [...]</p>
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		<title>By: Mallory Colliflower</title>
		<link>http://agustinaprigoshin.com/the-influence-of-friends-in-the-social-sphere/comment-page-1/#comment-256</link>
		<dc:creator>Mallory Colliflower</dc:creator>
		<pubDate>Sat, 06 Feb 2010 01:39:30 +0000</pubDate>
		<guid isPermaLink="false">http://agustinaprigoshin.com/?p=626#comment-256</guid>
		<description>I also love the fact that without social media, I would have never met the lovely ladies you also wrote about in this post. Thanks for wanting a front row seat to our new ventures! I can&#039;t wait to keep collaborating, brainstorming, tweeting and being social with all of you. :)</description>
		<content:encoded><![CDATA[<p>I also love the fact that without social media, I would have never met the lovely ladies you also wrote about in this post. Thanks for wanting a front row seat to our new ventures! I can&#8217;t wait to keep collaborating, brainstorming, tweeting and being social with all of you. <img src='http://agustinaprigoshin.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Eileen Spiegler</title>
		<link>http://agustinaprigoshin.com/the-influence-of-friends-in-the-social-sphere/comment-page-1/#comment-254</link>
		<dc:creator>Eileen Spiegler</dc:creator>
		<pubDate>Fri, 05 Feb 2010 23:48:31 +0000</pubDate>
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		<description>Even if we aren&#039;t altogether familiar with a company or how it works, I think we have a tendency to give it a chance if people we trust are working in its behalf. We&#039;re not naive -- we know everyone has to make compromises to make a living, especially in the corporate sphere. But I optimistically believe that good organizations are made so, or made better, by the good people they employ. In short, I agree!</description>
		<content:encoded><![CDATA[<p>Even if we aren&#8217;t altogether familiar with a company or how it works, I think we have a tendency to give it a chance if people we trust are working in its behalf. We&#8217;re not naive &#8212; we know everyone has to make compromises to make a living, especially in the corporate sphere. But I optimistically believe that good organizations are made so, or made better, by the good people they employ. In short, I agree!</p>
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		<title>By: Brian Breslin</title>
		<link>http://agustinaprigoshin.com/the-influence-of-friends-in-the-social-sphere/comment-page-1/#comment-253</link>
		<dc:creator>Brian Breslin</dc:creator>
		<pubDate>Fri, 05 Feb 2010 22:04:32 +0000</pubDate>
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		<description>well this goes back to the need for &quot;authenticity&quot; in social media. Since you know these lovely ladies, you know they are genuine, so it adds credibility to these brands. Lots of brands employing social media evangelists still maintain a shroud of opacity over their campaigns and thus miss out on this exact type of goodwill.</description>
		<content:encoded><![CDATA[<p>well this goes back to the need for &#8220;authenticity&#8221; in social media. Since you know these lovely ladies, you know they are genuine, so it adds credibility to these brands. Lots of brands employing social media evangelists still maintain a shroud of opacity over their campaigns and thus miss out on this exact type of goodwill.</p>
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		<title>By: Cristina Sotolongo</title>
		<link>http://agustinaprigoshin.com/the-influence-of-friends-in-the-social-sphere/comment-page-1/#comment-252</link>
		<dc:creator>Cristina Sotolongo</dc:creator>
		<pubDate>Fri, 05 Feb 2010 20:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://agustinaprigoshin.com/?p=626#comment-252</guid>
		<description>Thanks, Agustina! I agree with you 100%. Just goes to show that employees are arguably the BEST brand ambassadors for any company, organization or product! 

I wonder what this means for brand loyalty. Are people more apt to be loyal to a particular brand, company or organization because their friends work there?

Now my wheels are turning...would love to elaborate on this at some point.

Great post!</description>
		<content:encoded><![CDATA[<p>Thanks, Agustina! I agree with you 100%. Just goes to show that employees are arguably the BEST brand ambassadors for any company, organization or product! </p>
<p>I wonder what this means for brand loyalty. Are people more apt to be loyal to a particular brand, company or organization because their friends work there?</p>
<p>Now my wheels are turning&#8230;would love to elaborate on this at some point.</p>
<p>Great post!</p>
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