Do you remember how you came to become a fan of a company or organization on Facebook? Do you remember why you started following a company or organization on Twitter? Were any of those decisions to fan or follow a company or organization influenced by a friend?
Several friends of mine have gotten some really great jobs in the past few months at big-name companies. For example, Cristina Sotolongo now works for the Miami Science Museum, Lori Marie Todd now works for John S. and James L. Knight Foundation and Mallory Colliflower now works for AutoNation.
I’ve known about these companies well before my friends started working there, but it wasn’t until they were hired that I felt compelled to hit that “Become a Fan” or “Follow” button. I wonder how many people react the same way I do. I can think of a few reasons for taking action once they’re hired:
1. I want to support them and the company they now work with.
2. I know the greatness they’re capable of and want a front row seat to all their projects.
3. I now feel a more personal connection to the company or organization.
That personal connection feeling is what I find very interesting. In all honesty, I can’t really analyze that feeling and was hoping for some other perspectives. What are your thoughts?
